WHO AM I?
HOW DO I WORK?
WHAT I CAN DO FOR YOU
BRAND EXPERIENCE
FULL CV FOR PRINTING
CONTACT
Welcome to my website

ALISON WALSH
at BP&R
WHO AM I?

I established Brand Planning & Research over ten years ago to provide quality consumer research with added value planning insights. In this time, I have worked with a variety of major BRANDS in the marketing sector.

I am an experienced qualitative researcher and brand planner.
I bring to qualitative research an understanding of wider brand issues, having worked for clients and advertising agencies planning on a variety of leading consumer brands.

I am a full member of the MRS (Market Research Society) with over fifteen years research experience. I am also a member of AQR (Association of Qualitative Researchers) and have tutored moderating skills on their foundation course for qualitative researchers. In terms of qualifications, I attained BA Honours at Manchester University in French and hold the MRS Diploma.
HOW DO I WORK?

Dependent on the scale of the research project, I work either solo or as a team with other independent senior experienced qualitative researchers.

As a practical matter, the research team works in very much the same way as happens within a research agency. All members of the team work together at all stages in the research process from initial design to analysis and presentation of findings.

A benefit of Brand Planning & Research’s offer is that the lack of research agency overheads allows a very senior team to be fielded at competitive rates rather than the standard research agency senior – junior team.
WHAT I CAN DO FOR YOU

Brand Planning & Research employs a mix of well-established and newer, more adventurous QUALITATIVE approaches to get beyond the obvious and test out hypotheses.

As a pre-cursor or support to qualitative research projects, Brand Planning & Research also designs and facilitates BRAND WORKSHOPS.

Specialising in strategy development, Brand Planning & Research works across a mix of markets on projects involving:

BRAND POSITIONING & DEVELOPMENT

ADVERTISING DEVELOPMENT

NEW PRODUCT DEVELOPMENT

PACKAGING DESIGN

EMPLOYEE RESEARCH
CONTACT

Alison Walsh
Brand Planning & Research
53 Crespigny Road, London NW4 3DU

Tel: 020 8203 3205
Fax: 020 8202 3527
Email: info@brand-planning.com
Qualitative Approaches
  • Observation
  • Ethnographic “fly on the wall” recording of consumer behaviour and response
  • Depth interviews
  • Group discussions
  • Consumer workshops
  • Drama based sessions using role play to stimulate thinking and discussion
Brand Workshops

I design brand workshops to explore and challenge marketing issues. The facilitation approach I adopt - the extent of logical versus lateral exercises - will depend on the client’s culture and the comfort zone of participants.

Brand Positioning & Development

I enjoy the challenge of brand positioning research – understanding what is core about the brand and how consumers relate to that competitively in the marketplace.

I have undertaken brand research for both products and services to guide on product and advertising development.
Advertising Development

I adopt a strategic approach to advertising development research as experience has taught me the limitations of stimulus material and consumers’ executional response.

I have undertaken advertising development research across a mix of media – TV, press, poster, radio – both for consumer and business brands.
New Product Development

I enjoy the creative and strategic challenge of new product development research – exploring with consumers their needs and helping them to imagine how these might be satisfied.

I have undertaken new product development research both for products and services at various stages in the process from creative development to product evaluation.
Packaging Design

What I find most interesting about packaging design research is the challenge of analysing response in the context of competitive saliency and brand positioning.

I have undertaken packaging design research both among consumers and the trade.

Employee Research

Every company has its unique culture. The challenge of employee research is to sensitively reflect this in both the design and analysis of the research.

I have undertaken employee research for a mix of services companies.