|WHO AM I?
I established Brand Planning & Research over ten years ago to provide quality consumer research with added value planning insights. In this time, I have worked with a variety of major BRANDS in the marketing sector.
I am an experienced qualitative researcher and brand planner.
I bring to qualitative research an understanding of wider brand issues, having worked for clients and advertising agencies planning on a variety of leading consumer brands.
I am a full member of the MRS (Market Research Society) with over fifteen years research experience. I am also a member of AQR (Association of Qualitative Researchers) and have tutored moderating skills on their foundation course for qualitative researchers. In terms of qualifications, I attained BA Honours at Manchester University in French and hold the MRS Diploma.
|HOW DO I WORK?
Dependent on the scale of the research project, I work either solo or as a team with other independent senior experienced qualitative researchers.
As a practical matter, the research team works in very much the same way as happens within a research agency. All members of the team work together at all stages in the research process from initial design to analysis and presentation of findings.
A benefit of Brand Planning & Researchs offer is that the lack of research agency overheads allows a very senior team to be fielded at competitive rates rather than the standard research agency senior junior team.
|WHAT I CAN DO FOR YOU
Brand Planning & Research employs a mix of well-established and newer, more adventurous QUALITATIVE approaches to get beyond the obvious and test out hypotheses.
As a pre-cursor or support to qualitative research projects, Brand Planning & Research also designs and facilitates BRAND WORKSHOPS.
Specialising in strategy development, Brand Planning & Research works across a mix of markets on projects involving:
BRAND POSITIONING & DEVELOPMENT
NEW PRODUCT DEVELOPMENT
Brand Planning & Research
53 Crespigny Road, London NW4 3DU
Tel: 020 8203 3205
Fax: 020 8202 3527
| Qualitative Approaches
- Ethnographic fly on the wall recording of consumer behaviour and response
- Depth interviews
- Group discussions
- Consumer workshops
- Drama based sessions using role play to stimulate thinking and discussion
| Brand Workshops
I design brand workshops to explore and challenge marketing issues. The facilitation approach I adopt - the extent of logical versus lateral exercises - will depend on the clients culture and the comfort zone of participants.
| Brand Positioning & Development
I enjoy the challenge of brand positioning research understanding what is core about the brand and how consumers relate to that competitively in the marketplace.
I have undertaken brand research for both products and services to guide on product and advertising development.
I adopt a strategic approach to advertising development research as experience has taught me the limitations of stimulus material and consumers executional response.
I have undertaken advertising development research across a mix of media TV, press, poster, radio both for consumer and business brands.
|New Product Development
I enjoy the creative and strategic challenge of new product development research exploring with consumers their needs and helping them to imagine how these might be satisfied.
I have undertaken new product development research both for products and services at various stages in the process from creative development to product evaluation.
| Packaging Design
What I find most interesting about packaging design research is the challenge of analysing response in the context of competitive saliency and brand positioning.
I have undertaken packaging design research both among consumers and the trade.
| Employee Research
Every company has its unique culture. The challenge of employee research is to sensitively reflect this in both the design and analysis of the research.
I have undertaken employee research for a mix of services companies.